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LG busts out a trio of L-series phones in the run up to MWC

Tuesday, February 21st, 2012

LG busts out a trio of L-series phones in the run up to MWC
News from Engadget:

LG Takes Design Philosophy to the Next Level
with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous…………… continues on Engadget

… Read the full article

Related News:
LG Launches 5″ Optimus Vue To Rival Samsung Galaxy Note
News from TheUrbanTwist.com:

By Daniel Mbure on February 21, 2012 at 12:13 am |

Just when you were getting used to the Samsung Galaxy Note Frankenphone, another phone turns up with similar disproportionate measurements and further confusion on what to think of these “phablets”. LG has announced it will be launching a 5″ phone and it will go by the name Optimus Vue.

The phone, which comes barely months after Samsung launched its Galaxy Note, will sport a 5 inch TFT display with 16 million colours and have a display ratio of 1024-by-768, which is less than the Note’s 1280×800 display. This is however because the Note has a slightly bigger screen coming in at 5.3 inches.

This bizarre set of phones leaking into the market are pushing the boundaries of what was previously known as large screen phones. Consider the Galaxy Tab, which is in actual sense and fact a tablet, is only 2 inches larger than these two 5 inch phones. Nonetheless, the LG OPtimus Vue will sport a…………… continues on TheUrbanTwist.com

… Read the full article


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