Steve Kovach, Business Insider

Google’s latest smartphone, the Nexus 4, launched less than a month ago, but Google has had problems keeping the phone in stock in the online Google Play store.

In fact, both times the Nexus 4 became available in the Google Play store, the phone sold out in less than an hour.

Why?

LG, the company that makes the Nexus 4 for Google, told CNET UK it’s due to high demand for the phone. Here’s the quote from LG’s head of mobile in the UK Andy Coughlin:

[The Nexus 4] had proven extremely popular, and as such ret…………… continues on Business Insider