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LG Cell Phone Lovers » Blog Archive » LG’s public image problem: It doesn’t have one

LG’s public image problem: It doesn’t have one

LG’s public image problem: It doesn’t have one
News from CNET:

Will the Optimus G succeed where past phones have failed? LG is promising one of the biggest TV marketing campaigns the mobile industry has seen this year.

The Optimus G event in New York.

(Credit: Roger Cheng/CNET)

LG must feel like it’s shouting into the wind when it comes to smartphones.

The company today showed off the Optimus G, the latest Android super smartphone. The G boasts the most advanced Qualcomm Snapdragon quad-core processor, a 13-megapixel camera, and a hefty 2,100mAh battery.

The question is: will anyone care?

There lies LG’s biggest dilemma in the smartphone market. It’s not the lack of any particular feature or specification that has hurt the company, but the virtual non-presence it has had for the past few years. LG was late to the smartphone game and has continued to pay for it with minimal consumer awareness and lackluster carrier support.

“This industry changes very quickly and vendors that miss those changes do tend to fade quickly from the public eye,” said Hugues de la Vergne,…………… continues on CNET

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