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LG unveils new premium phone with voice-activated power camera

LG unveils new premium phone with voice-activated power camera
News from Reuters:

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LG Unveils New Flagship Smartphone
News from TIME:

SEOUL, South Korea (AP) — LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning high hopes on the new Android device to help revive its loss-making mobile business.

LG said Tuesday that the Optimus G will go on sale in Japan next month and in the U.S. in November. That would put LG’s new phone, which costs $ 894 without subsidies from operators in South Korea, in competition with Apple’s iPhone 5 and Samsung’s Galaxy Note II smartphones during the fall and the winter holidays.

Previous Optimus smartphones have failed to make a mark in the fastest-growing segment of the mobile phone market. LG’s mobile division posted losses of nearly 1 trillion won ($ 895 million) in 2010 and 2011 combined.

LG’s mobile chief said the company hopes the G smartphone will help accelerate the division’s turnaround.

“The Optimus G is our flagship phone with a competitive edge,” Park Jong-seok, LG’s mobile business president, told reporters at a media event. “We are trying to make phones differentiated from our rivals.”

LG Electronics Inc. was the world’s third-largest handset maker before being overtaken by Apple in the high-end market and China-based ZTE Corp. in the low-end.

Analysts said LG was focused on making handsets primarily for voice calls and text messaging, which delayed its response when Apple’s iPh…………… continues on TIME

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