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LG Optimus LTE smartphone hits 1 million in sales

LG Optimus LTE smartphone hits 1 million in sales
News from CNET:

by Lance Whitney January 25, 2012 5:56 AM PST

LG has sold more than 1 million of its Optimus LTE smartphones.

(Credit: Josh Miller/CNET)

LG’s Optimus LTE phone is proving to be a hot seller around the world, racking up more than 1 million unit sales.

Debuting in South Korea last October, the phone grabbed sales of 600,000 units in its native country during the first three months.

From there, the Optimus LTE traveled to Japan to capture sales of 8,500 units in its first day, then to Canada, and finally to the U.S. where it was rebranded the LG Nitro HD, altogether pulling in more than 400,000 in additional sales to take in a cool million.

The phone is selling in North America t…………… continues on CNET

… Read the full article
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LG Electronics Extends NCAA® Corporate Partnership
News from Sacramento Bee:

/PRNewswire/ — LG Electronics USA, an official NCAA Corporate Partner, has extended its alliance with the National Collegiate Athletic Association, under a new agreement that runs through August 2015.

Through this new agreement, negotiated with CBS Sports and Turner Sports, LG Electronics will continue as an official NCAA Corporate Partner and have exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men’s Basketball Championship and NCAA Football Championships.

Working with the NCAA, Turner and CBS, all LG Electronics consumer products divisions will leverage LG’s relationship with college sports through integrated marketing programs, promotional activities, retailer tie-ins, and print, broadcast and online advertising. This is designed to strengthen consumers’ emotional ties with the LG brand across the company’s major product categories in the United States – Home Entertainment, Home Appliances and Mobile Phones, according to James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA.

“LG is proud to build on our role as an Official NCAA Corporate Partner,” said Fishler. “Similar to the NCAA’s talented student-athletes and…………… continues on Sacramento Bee

… Read the full article

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